Smith's Burger Rings

Burger Rings are a popular Australian snack known for their unique burger-flavor profile and crunchy, ring-shaped corn base. Originally launched in the 1970s, the brand became a household name under The Smith's Snackfood Company. They are distinct for their blend of tomato, herb, and onion seasoning that mimics the taste of a hamburger.

Today, the brand is part of a global portfolio following the acquisition of Smith's Snackfood Company by PepsiCo in 1998. Despite the international ownership, the product remains deeply tied to the Australian market, where it is primarily manufactured to satisfy local demand. The ownership structure reflects PepsiCo's dominance in the global snack food industry, managing a wide array of regional favorites alongside global icons like Lay's and Doritos.