Bask Sauvignon Blanc

Bask is a contemporary wine brand designed for health-conscious consumers, specifically marketing itself as a zero-sugar wine option. The brand was launched to meet the growing demand for transparent labeling and lower-calorie alcoholic beverages. Most of the grapes used in Bask wines are sourced internationally and locally, but the final product is expertly blended and bottled in Canada.

The brand is a key label within the portfolio of Arterra Wines Canada, which is the leading producer and marketer of award-winning, globally recognized Canadian and international wine brands. Today, the ultimate ownership of the brand lies with the Ontario Teachers' Pension Plan, which acquired Arterra Wines Canada to further its investments in the Canadian consumer goods sector. The wine is widely distributed across North America, particularly in the Canadian market where it has established a significant presence in retail liquor stores.