Asia Green Garden Sambal Oelek

Asia Green Garden is a private label brand primarily associated with the German discount retailer ALDI. This specific product, Sambal Oelek, is a traditional chili paste originally originating from Indonesian cuisine.

As a private label, the manufacturing is outsourced to various food processors across Europe and Asia, depending on the specific region and supply chain availability for ALDI Nord and ALDI Süd. The brand was created by ALDI to provide affordable Asian-inspired pantry staples to the European market. Ownership remains with the ALDI group, split between ALDI Einkauf SE & Co. oHG (Essen) and ALDI SÜD Dienstleistungs-SE & Co. oHG (Mülheim an der Ruhr).