Tuš Pelati peeled tomatoes

Tuš Pelati peeled tomatoes are a staple canned food product under the private label brand of the Slovenian retail group Tuš. The brand is deeply rooted in Slovenia, having been established by Mirko Tuš as part of the expansion of his retail empire, Engrotuš. The product consists of high-quality peeled plum tomatoes, which are typically sourced and manufactured in Italy, a country renowned for its tomato processing and exports to the Balkan region.

The Tuš brand is owned and operated by Engrotuš d.o.o., based in Celje, Slovenia. For many years, it remained one of the largest privately-owned Slovenian companies. However, in recent years, the ownership structure has evolved as part of debt restructuring and acquisition processes. Currently, the ultimate ownership is transitioning toward private equity management and strategic retail investors, primarily based in Slovenia, to ensure the long-term stability of the retail chain. The product is a core item in their value-tier portfolio, targeting consumers looking for quality European-sourced ingredients at competitive prices.