Dubro Original Citroen Fris dishwashing liquid

Dubro is a prominent Dutch cleaning brand with a history dating back to the mid-20th century. Originally founded in the Netherlands by the company Dubbelman, it rose to fame for its powerful degreasing properties and concentrated formulas. Today, it is a staple in many households in the Benelux region, particularly known for its signature lemon-scented liquid.

While the brand has deep Dutch roots, it has undergone several ownership changes over the decades. It was eventually acquired by the Bolton Group, an international conglomerate based in Milan. Consequently, while the brand is marketed heavily in the Netherlands, much of the manufacturing and global management is centered in Italy. The Bolton Group continues to manage Dubro as a key brand in its Home Care portfolio, focusing on effective cleaning solutions and sustainable packaging developments.