Way To Go! Salted Caramel milk chocolate

Way To Go! is a premium private-label chocolate brand exclusively developed by the German discount retailer Lidl. Launched around 2019-2020, the brand was created to set a new standard for ethical sourcing in the supermarket industry. It is specifically known for its "Super Fairtrade" approach, where Lidl pays an additional premium on top of the standard Fairtrade Minimum Price to ensure a living income for cocoa farmers in the Kuapa Kokoo cooperative in Ghana.

The chocolate itself is primarily manufactured in Germany by Ludwig Weinrich GmbH & Co. KG, a specialist in Fairtrade and organic chocolate production. As an own-brand product, Way To Go! is under the ultimate ownership of the Schwarz Group, one of the largest retail groups globally. The brand's packaging is designed to be educational, featuring a map that highlights social and environmental initiatives, such as 'Human Rights Alley' and 'Forestry Plantation,' emphasizing transparency and traceable supply chains from West Africa to European and North American store shelves.