Unbranded fresh strawberries and raspberries

The image displays generic plastic containers of fresh berries, specifically strawberries and raspberries, typically found in a supermarket or grocery store display. Because these are raw, primary agricultural products, they do not belong to a single global brand like processed goods do.

Fresh berries are sourced from a global supply chain that depends heavily on the season. In the European market (specifically DACH regions), they are often produced locally in Germany, Austria, or Switzerland during the summer months. During the off-season, they are imported from southern Europe (Spain or Italy) or North Africa (Morocco and Egypt). The ultimate ownership of such products usually rests with the retail chain selling them, such as REWE, EDEKA, or Lidl, which sources them from various independent farming cooperatives.