Made O'Meter
Discover where a brand or product originates
Dairylea is a well-known brand of processed cheese products that has become a staple in households across the United Kingdom and Ireland. Originally introduced in 1950, the brand gained popularity for its spreadable cheese triangles, which are marketed as a healthy source of calcium for children and families. The brand's identity is closely tied to its iconic blue and green packaging featuring a cartoon cow.
While the brand has deep British roots, its manufacturing and ownership have evolved through corporate mergers and acquisitions. Today, the product is primarily produced in European facilities, including plants in Belgium and the United Kingdom, specifically to supply the UK and Irish markets. The historical lineage of the brand involves Kraft Foods, but it is currently part of a much larger global portfolio.
Dairylea is owned by Mondelez International, an American multinational confectionery, food, and beverage conglomerate. Mondelez was created following the spin-off of Kraft Foods' North American grocery business, retaining the global snacks and confectionery brands. In the UK, the brand is managed under the Mondelez UK subsidiary, continuing its legacy as one of the most recognizable names in the dairy aisle.
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