VELO Sweet Blackcurrant nicotine pouches

VELO is a prominent brand of tobacco-free nicotine pouches, originally emerging from the Scandinavian market where snus-like products have a long history. The brand was created through the evolution and rebranding of products like Epok and Lyft by British American Tobacco (BAT).

Manufacturing takes place in several locations to serve global markets, with key production facilities located in Sweden, Denmark, and Hungary. This regional strategy allows BAT to efficiently distribute to high-demand areas in Europe and beyond.

Today, VELO is a core part of British American Tobacco's 'New Categories' portfolio. As a multinational tobacco giant headquartered in the United Kingdom, BAT has heavily invested in VELO to lead the shift toward non-combustible alternatives. The brand represents a significant portion of the modern oral nicotine segment worldwide.