Tony's Chocolonely Caramel Sea Salt

Tony's Chocolonely is a Dutch confectionery company founded in 2005 by investigative journalist Teun van de Keuken (Tony). The brand was established with the specific mission of making 100% slave-free chocolate the norm in the industry. Known for its unevenly divided chocolate bars, which represent the inequality in the cocoa trade, the brand has become a global leader in ethical food production.

While the brand is headquartered in Amsterdam, the majority of its production takes place at the Althaea-De Gier factory in Borsbeke, Belgium. The brand remains primarily owned by its original founders and management through Tony's Factory B.V., with significant investment from Verlinvest, a Belgian investment firm, and JamJar. This ownership structure supports its continued expansion into international markets while maintaining its strict ethical sourcing standards.