Bref Toilet Cleaner

Bref is a leading global brand specializing in toilet hygiene and freshening solutions. Since its inception, the brand has become synonymous with efficiency in household sanitation. Originally developed under the Henkel umbrella, Bref has expanded its product line from simple rim blocks to advanced multi-action gels and power-active cages that clean, freshen, and prevent limescale buildup with every flush. The brand is recognized for its signature 'Power Activ' balls, which provide a distinctive aesthetic and functional approach to bathroom maintenance.

Today, Bref is manufactured in various locations across Europe and other regions to serve local markets, maintaining high standards of chemical engineering and safety. The brand is a core part of Henkel's Consumer Brands business unit, benefiting from the parent company's long history in chemical production and sustainable product development. It remains one of the most trusted names in the household cleaning sector, distributed globally under various sub-brands like Bref Power and Bref Blue Activ.