Fresh'n Pure Guava Juice

Fresh'n Pure Guava Juice is a popular beverage choice often found in North American retail outlets like Costco. The product is marketed as a 100% juice blend enriched with Vitamin C and natural flavors, focusing on providing a refreshing tropical taste. The packaging features dual English and French labeling, which is a standard requirement for products distributed in the Canadian market.

The brand is part of the Lassonde family of products, a major player in the North American juice industry. Originally founded in Quebec, Lassonde has grown from a local canning operation into a multi-national leader in the beverage sector. The Guava juice variant is typically produced within Canada to serve the domestic market, leveraging Lassonde's extensive manufacturing facilities in the region.

As of 2026, Lassonde Industries remains the ultimate owner, continuing its legacy of juice production and innovation. The company manages a vast portfolio of private label and national brands, emphasizing sustainable sourcing and high-quality processing standards to maintain its position as a top beverage provider in North America.