McEnnedy American Style Mustard

McEnnedy American Way is a private label brand owned by the German discount supermarket giant Lidl. Despite its heavy American-themed branding, including the use of stars and stripes and the name 'McEnnedy', the brand is of European origin and was created to market American-style food products to the European consumer market.

McEnnedy products, including this American Style Mustard, are manufactured by various third-party suppliers across Europe to meet Lidl's specifications. The mustard mimics the classic mild yellow mustard popular in the United States, targeted at consumers looking for authentic-feeling barbecue and fast-food style ingredients. As a Lidl house brand, it is managed by the Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, which oversees the production and distribution throughout its extensive retail network.