Elmer's Clear Glue

Elmer's is a classic American brand that has become synonymous with school and craft adhesives. Originally part of the Borden company, the brand's mascot, Elmer the Bull, was introduced as the 'husband' of Borden's famous Elsie the Cow mascot. Over the decades, the brand expanded from simple white glue to a wide range of specialized adhesives, including clear glues, glue sticks, and slime-making kits.

While the brand was founded and is headquartered in the United States, several of its specific product lines, such as this clear adhesive, are manufactured in China to leverage global supply chain efficiencies. The brand has passed through various corporate hands over the years, eventually becoming part of Newell Brands' extensive portfolio of office and consumer goods.

Today, Elmer's continues to dominate the North American education and crafting markets. It is managed under the Newell Brands umbrella, a major American conglomerate that also owns well-known brands like Sharpie, Paper Mate, and Rubbermaid.