Prima Voglia Maionese

Prima Voglia is a private label brand primarily associated with the Italian discount supermarket chain Penny Market (part of the REWE Group). This mayonnaise is positioned as a quality condiment, highlighting features such as being made 'with eggs from barn-raised hens' and being free from gluten and preservatives. It is a staple pantry item designed to offer value while maintaining consistent production standards for the Italian market.

The brand originates from the Italian retail sector, specifically developed to serve the needs of local consumers. While the product is manufactured in Italy, the ultimate ownership lies with the German multinational REWE Group, which operates Penny Market across various European countries. This reflects a common structure where global retail giants manage localized private label brands to cater to domestic tastes and supply chains.