Made O'Meter
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Nuii is a premium ice cream brand launched in late 2018 by Froneri, a global leader in the frozen treats industry. The brand was developed as a high-end alternative in the handheld ice cream market, emphasizing exotic ingredients sourced from global locations like the Australian Outback, Java, and the Nordics. Its identity is centered around the concept of 'Ice Cream Adventure,' targeting consumers looking for authentic and sophisticated flavors.
While the brand was inspired by the 'Connoisseur' range in Australia, it was specifically designed and launched in Europe to meet local market demands. Manufacturing is conducted across various state-of-the-art facilities located throughout Europe, primarily in Germany, Italy, and the United Kingdom, to supply its growing international customer base.
The brand is owned by Froneri, which is a major joint venture formed in 2016 between the Swiss food giant Nestlé and the French private equity firm PAI Partners. By combining Nestlé's global brand recognition with the specialized manufacturing expertise of the former R&R Ice Cream (a PAI acquisition), Froneri has become the world's second-largest ice cream manufacturer. As of 2026, the brand continues to expand globally under this ultimate ownership structure.
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