Made O'Meter
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Kordaat is a private label lager brand specifically developed for the Dutch supermarket chain Lidl. Launched in late 2018, it was positioned as a premium but affordable alternative to established Dutch beer brands. The brand identity emphasizes a 'bold' and 'strapping' character, which is reflected in its name, meaning 'resolute' or 'decisive' in Dutch.
While marketed as a Lidl exclusive, the beer is produced by Brouwerij Bavaria, which is part of the Swinkels Family Brewers group. This partnership allows Lidl to offer a high-quality pilsner brewed in a traditional Dutch facility while maintaining a competitive price point. The ultimate ownership remains with the Swinkels family, who have operated their brewery for seven generations.
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