Weetabix Original

Weetabix is a quintessential healthy breakfast cereal, famous for its unique biscuit-shaped whole grain wheat portions. Originally invented in Australia as 'Weet-Bix' in the 1920s, the brand was brought to the United Kingdom in 1932 by the British & African Cereal Co Ltd (later renamed Weetabix Limited). The product shown in the image is specifically produced in Kettering, Northamptonshire, England, where the main manufacturing facility is located.

The brand has undergone several ownership changes over the decades, transitioning from a family-owned business to being acquired by Lion Capital, and later the Chinese state-owned Bright Food. As of 2017 and continuing into the future, the brand is owned by the American consumer packaged goods giant Post Holdings. Today, it remains one of the UK's most iconic breakfast brands, exported to over 80 countries worldwide.