Made O'Meter
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Nature's Variety is a high-quality pet food brand that focuses on natural ingredients and grain-free formulations. Originally founded as an independent company in the United States, the brand underwent a significant transition in its European operations. The branding seen in European markets, particularly Spain, is managed and produced by Affinity Petcare, which rebranded its 'True Instinct' line to Nature's Variety.
Today, the brand for the European market is owned by Affinity Petcare, which is a subsidiary of the GB Foods (Agrolimen Group). The products sold in Spain are primarily manufactured in Spanish facilities, ensuring local production standards. The Agrolimen Group is a major Spanish multinational specialized in the food sector, providing a robust corporate backing for the brand's expansion and quality control across Europe.
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