Weis Sorbet and Frozen Desserts

Weis is a celebrated Australian brand famous for its range of premium frozen desserts, particularly the iconic Fruito Bar and various sorbet-based treats. Founded in Toowoomba, Queensland, the company gained a reputation for using high-quality natural ingredients and real fruit, distinguishing itself in the frozen confectionery market with its unique layered bar format.

In 2017, the brand underwent a significant transition when it was acquired by the global consumer goods giant Unilever. Despite this change in ownership, the brand maintains its strong Australian heritage. Manufacturing continues to be focused on high-quality production standards to meet both domestic and international demand. Today, Weis remains a staple in the Australian freezer aisle, known for its gluten-free options and commitment to fruit-driven flavors.