Die Grillerei Erdäpfelsalat

Die Grillerei Erdäpfelsalat is a traditional Austrian potato salad specifically marketed for grilling and barbecue occasions. The product is prominently labeled as being made with 100% Austrian ingredients and freshly steam-cooked potatoes, ensuring a high-quality, regional flavor profile that aligns with local culinary standards.

This brand is a private label (Eigenmarke) of the REWE International AG, specifically developed for its Austrian retail chains such as BILLA and PENNY. The brand "Die Grillerei" focuses on barbecue-related foods, including marinated meats, side dishes, and sauces, positioning itself as a convenient one-stop solution for outdoor dining.

Ownership of the brand lies with REWE International AG, which is a subsidiary of the German REWE Group. Headquartered in Wiener Neudorf, REWE International manages the market leadership in the Austrian food retail sector, while the ultimate parent company, REWE Group, remains based in Cologne, Germany. The product serves as a staple in the Austrian pre-packaged food market, catering to vegan dietary preferences as indicated by the V-Label certification on the packaging.