Pickwick Earl Grey Black Tea

Pickwick is a storied Dutch tea brand with deep roots in Joure, Friesland. Founded in 1753 by Egbert Douwes as Douwe Egberts, the brand initially focused on coffee, tea, and tobacco. The Pickwick name specifically was introduced in 1937, inspired by Charles Dickens' novel The Pickwick Papers, to give the tea a more international and sophisticated British image while maintaining its Dutch identity.

Manufacturing for Pickwick tea products primarily takes place in the Netherlands, remaining close to its ancestral corporate home. The brand's expertise in tea blending has allowed it to grow into a household staple across Europe, particularly known for its diverse range of flavored black teas, fruit infusions, and herbal blends.

Today, Pickwick is a key brand under JDE Peet's (Jacobs Douwe Egberts), a global powerhouse in the coffee and tea industry. Headquartered in Amsterdam, JDE Peet's was formed through consecutive mergers involves Mondelez International and the JAB Holding Company. The brand represents a significant legacy of Dutch trade and craftsmanship in the global hot beverage market.