JBC clothing

JBC is a prominent Belgian fashion retailer that has established a significant presence in the Benelux market. Founded in 1975 by Jean-Baptiste Claes, a former professional cyclist, the brand began with a single store in Schoten. The name 'JBC' is derived from the initials of its founder. Over the decades, it evolved from a local retail business into one of Belgium's largest clothing chains, known for family-oriented fashion and sustainable initiatives.

While the brand's design, strategy, and management are based in Belgium, the manufacturing of JBC garments takes place globally. Production is primarily concentrated in countries with large textile industries, including Bangladesh, China, Turkey, and India. The company is recognized for its commitment to ethical sourcing and transparency in its supply chain, being a member of the Fair Wear Foundation.

Today, JBC remains a family-owned enterprise. It is the flagship brand of the Claes Retail Group (CRG), which also manages other brands like Mayerline. The group continues to be led by the founder's children, Bart and Ann Claes, maintaining its status as a cornerstone of the Belgian retail landscape with its headquarters located in Houthalen-Helchteren.