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Lulu Life is a brand born out of a commitment to ethical sourcing and the empowerment of women in East Africa. The product is a pure shea butter derived from the Vitellaria nilotica tree, which is native to South Sudan. Unlike the more common West African shea butter, the Nilotica variety is known for its softer texture and high oleic acid content, making it particularly effective for moisturizing skin and hair.
The brand was established as part of the Lulu Works Trust, a non-profit organization focused on providing sustainable income for women's cooperatives in South Sudan. By sourcing directly from these local cooperatives, Lulu Life ensures that the producers receive a fair wage, which in turn supports community development and the preservation of indigenous shea forests. The packaging and processing are primarily held within South Sudan to maximize local value addition before exports. Ownership remains with the Lulu Works Trust, maintaining its social enterprise status.
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