Maarud Potetskruer Salt & Pepper

Maarud Potetskruer is a classic Norwegian snack originally introduced by the Maarud brand, which has been a staple in the Nordic market since its founding in 1936. These potato screws are known for their unique spiral shape and light, crunchy texture. The product featured is flavored with salt and pepper, representing a popular variation of the traditional recipe.

The brand was established at the Maarud farm in Sør-Odal, Norway, where industrial snack production in the country first began. Over decades, Maarud became the market leader in Norway for potato chips and snacks. Following various corporate ownership changes, the brand is now part of the Estrella Maarud Group, which is owned by the German snack food giant Intersnack Group.

While the brand maintains its deep Norwegian heritage and the products are primarily manufactured at the factory in Disenå, Norway, it benefits from the vast logistical and R&D network of its German-based parent company. Intersnack remains the ultimate owner, managing a diverse portfolio of savory snacks across Europe and beyond.