Crownfield Premium Granola Super Berry

Crownfield is a well-known private label brand primarily sold through the German discount supermarket chain Lidl. The brand offers a wide range of breakfast products including cereals, muesli, and granola. While the brand itself is inherently linked to Lidl's German heritage, the actual manufacturing of Crownfield products takes place in various locations across Europe to serve different regional markets. Local manufacturing ensures efficiency and freshness for its widespread customer base.

The global ownership of the Crownfield brand rests with the Schwarz Group, one of the largest retail groups in the world. Headquartered in Neckarsulm, Germany, the Schwarz Group manages the Lidl and Kaufland chains. As a private label, Crownfield serves as a budget-friendly yet high-quality alternative to major global cereal brands, reflecting the group's strategy of vertical integration and brand control.