Welch's Mixed Fruit Fruit Snacks

Welch's Fruit Snacks are a popular fruit-based gummy snack known for using real fruit as the primary ingredient. Originally developed under the Welch's brand, which has deep roots in American agricultural history focused on Concord grapes, these snacks have become a staple in the North American market. The product is marketed as being free from artificial flavours, colours, and preservatives, while also being gluten-free.

While the Welch's name is famous for juices and jams owned by the National Grape Co-operative Association, the fruit snacks are produced and marketed through a long-standing licensing partnership with PIM Brands, Inc. (Promotion in Motion). Manufacturing primarily takes place in the United States, notably in New Jersey, where PIM Brands operates substantial production facilities.

Today, the brand remains under the ultimate ownership of the National Grape Co-operative Association, a co-operative of family farmers. However, the commercial success and distribution of the fruit snack line are managed by PIM Brands, Inc., which serves as the global licensed manufacturer. This unique structure allows a farmer-owned co-operative to compete in the global confectionery and snack market.