Harboe Cola Zero Sugar

Harboe Cola is a prominent Danish soft drink brand produced by Harboe Bryggeri A/S. Established in 1883 in Skælskør, Denmark, Harboe started as a local brewery and has expanded significantly into the international beverage market. The brand is often referred to as 'Folkets Cola' (The People's Cola), emphasizing its position as an affordable, popular alternative to global soda brands.

Harboe Bryggeri remains an independent Danish company, listed on the NASDAQ Copenhagen stock exchange. The production is primarily centered in Skælskør, Denmark, where the company maintains large-scale manufacturing facilities, though they also operate production units in Germany to serve the Central European market. The brand is known for its wide range of products, including beers, juices, and various carbonated soft drinks, maintaining a strong identity as a heritage Danish manufacturer with multi-generational ownership.