Elmex Sensitive Plus Protection Complète toothpaste

Elmex is a renowned oral hygiene brand originally developed in Switzerland. It is best known for its use of amine fluoride, a specialized ingredient developed in collaboration with the Dental Institute of the University of Basel. The brand has focused on high-performance dental care, particularly for tooth enamel protection and sensitivity relief.

Today, the brand is owned by the American multinational Colgate-Palmolive. While it maintains its Swiss research heritage, manufacturing takes place in various European locations including Poland and France to supply the international market. As a staple in European pharmacies and supermarkets, Elmex remains a leader in evidence-based dental care.