Capri Sun juice blend

Capri Sun is a widely recognized brand of juice drinks, famously packaged in flexible laminate pouches. The brand was originally created in Germany in 1969 by Rudolf Wild and was launched under the name 'Capri-Sonne'. It quickly gained international popularity due to its unique, portable packaging and formula that avoided artificial preservatives. The product is manufactured in numerous locations worldwide through various licensing agreements and regional production facilities to serve local markets.

Ownership of the brand is split geographically. The global rights to the brand, including the trademark and production outside of North America, are held by Capri Sun Group Holding AG, a private company headquartered in Switzerland. In the North American market, the brand is licensed and distributed by Kraft Heinz. This dual-ownership structure allows the brand to maintain a dominant presence in the global beverage market across both European and American sectors.