H&M shorts

H&M (Hennes & Mauritz) is a global fashion brand originating from Sweden, known for its 'fast-fashion' model. Founded by Erling Persson in 1947, it began as a women's clothing store called Hennes before acquiring the hunting apparel retailer Mauritz Widforss, leading to the creation of the men's and children's lines.

H&M products are manufactured in a vast network of hundreds of independent suppliers across many countries. The majority of their production occurs in Asian nations such as Bangladesh, China, Cambodia, and Vietnam, where the textile industry is most prominent. They also maintain some production in Europe and Turkey to ensure a diverse and flexible supply chain.

The brand is the flagship label of the H&M Group, which remains headquartered in Stockholm. The Persson family continues to hold a significant ownership stake in the company via various investment vehicles like Ramsbury Invest. The group has grown into one of the largest fashion retailers in the world, managing several other well-known brands including COS, Monki, and Weekday.