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This specific version of the classic UNO card game is a promotional item from McDonald's Happy Meal, featuring characters from the popular anime series 'Naruto'. The product represents a cross-industry collaboration between Mattel, the owner of UNO, and McDonald's, as part of their global marketing campaigns for children.
UNO was originally developed in 1971 by Merle Robbins in Reading, Ohio, and was later acquired by International Games Inc., which in turn was bought by Mattel in 1992. These promotional card decks are typically manufactured in China through authorized third-party suppliers who handle the production for McDonald's global supply chain. The branding visible on the side of the box includes the iconic McDonald's smile, indicating its origin as a Happy Meal toy.
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