bevola Men Shampoo

bevola is a private label brand belonging to the Schwarz Group, specifically developed for their Kaufland retail chain. The brand was launched in 2018 to offer a comprehensive range of personal care and hygiene products, spanning from baby care to men's grooming like the shampoo shown here.

Most bevola products are manufactured in Germany through partnerships with various private label manufacturers, though sourcing can occur across other European locations depending on the specific product line. The brand emphasizes quality and dermatological testing while maintaining the competitive pricing typical of store brands.

Ownership lies with the Schwarz Group, one of the world's largest retail companies, which also operates the Lidl supermarket chain. Based in Neckarsulm, Germany, the group manages the brand centrally for distribution across its international network of Kaufland stores.