Olea Body Milk

Olea is a private label brand primarily associated with the Croatian retail giant Konzum. It offers a wide range of personal care and hygiene products, including body milks, shower gels, and hand soaps, designed to provide high-quality skincare at competitive price points. The brand focuses on incorporating natural ingredients like almond oil and shea butter into its formulations to appeal to cost-conscious consumers seeking everyday luxury.

As a private label, Olea's manufacturing is typically outsourced to various contract manufacturers across Europe, depending on the specific product line and supply chain efficiency. This distribution model allows the brand to maintain high availability across the Balkan region through the vast retail network of its parent company. Ownership of the brand rests with Fortenova Group, the successor to the former Agrokor conglomerate.

Following the restructuring of Agrokor, Fortenova Group was established and now serves as the ultimate owner, managing a diverse portfolio of food production and retail businesses. Headquartered in Zagreb, Croatia, the group is one of the largest employers and economic drivers in Southeast Europe, ensuring that brands like Olea benefit from extensive regional infrastructure and logistics expertise.