Bulk Pure Whey Protein

Bulk (formerly known as Bulk Powders) is a prominent British health and fitness brand specializing in sports nutrition. Founded in 2006 by Adam Rossiter and Elliot Dawes in a spare bedroom, the company grew rapidly as a direct-to-consumer pioneer in the supplement industry. The brand rebranded from 'Bulk Powders' to simply 'Bulk' in 2020 to align with its expansion into health, wellness, and performance lifestyle categories.

The Pure Whey Protein product is a staple of their lineup, known for using grass-fed European whey. While the brand is headquartered in Colchester, United Kingdom, it operates state-of-the-art manufacturing facilities within the UK and in Poland to serve its massive European customer base efficiently. Ownership remains largely within the founding group and private equity investors, maintaining its status as one of the largest independent sports nutrition brands in Europe as of 2026.