Air Up reusable water bottle

Air Up is an innovative German brand that revolutionized the hydration market by introducing a scent-based taste system. The bottle works by using 'Retronasal Smell', where aromatic pods are placed on the mouthpiece, making plain water taste like flavored beverages without any additives or sugar. The brand has quickly gained a massive following for its focus on sustainability and health, encouraging users to drink more water through sensory experience.

The company was founded in Munich, Germany, by a group of university students and designers. Today, the brand manages its global operations and research from its German headquarters. While the design and engineering are deeply rooted in Germany, the manufacturing of the bottles and components is handled through partners in both China and Germany to meet international demand. The brand remains under the ownership of its original founding company, air up GmbH, which has secured significant investment from various venture capital firms to expand its presence across Europe and North America.