MONDAY Haircare Shampoo

MONDAY Haircare is a modern beauty brand that quickly became a global sensation after its launch in 2020. Founded by New Zealand entrepreneur Jaimee Lupton, the brand was created with the mission to provide luxury-quality hair care at an accessible drugstore price point. The brand is well-known for its distinctive, aesthetically pleasing soft-pink rectangular bottles and its focus on being cruelty-free and vegan.

While the brand was conceived in New Zealand, its business operations and brand management are primarily handled through ZURU Edge, a division of the global powerhouse ZURU. To maintain affordability while scaling rapidly, MONDAY Haircare utilizes large-scale manufacturing facilities in China. This strategic production model allows the brand to meet the high demand of major international retailers like Walmart, Target, and Boots.

MONDAY is part of the ZURU Edge portfolio, which focuses on disrupting the fast-moving consumer goods (FMCG) sector. Despite its rapid expansion into the US, UK, and European markets, the ultimate ownership remains with the ZURU group, which is headquartered in Hong Kong. The brand continues to disrupt the hair care industry by combining premium formulations with sustainable packaging and high-volume distribution.