Oral-B Pro CrossAction toothbrush replacement heads

Oral-B is a globally leading brand in the oral hygiene sector, primarily known for its electric toothbrushes and replacement brush heads. The brand was founded in the United States by Dr. Robert W. Hutson, a periodontist who designed a new type of toothbrush in 1950. The brand's name originally stood for 'Oral Brush.' Over the decades, it became a pioneer in dental technology, introducing the first electric toothbrush to the mass market.

Today, Oral-B is owned by the American multi-national consumer goods giant Procter & Gamble (P&G), which acquired the brand through its merger with Gillette in 2005. While Oral-B products are sold worldwide, a significant portion of its premium electric toothbrush line and brush heads, such as the CrossAction heads seen here, are manufactured in Germany, highlighting a commitment to precision engineering. The ultimate ownership remains with Procter & Gamble, headquartered in Cincinnati, Ohio, USA.