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NOW Foods is a cornerstone of the natural products industry, founded on the principle that health shouldn't be a luxury for the wealthy. The brand was established in 1968 by Elwood Richard in Bloomingdale, Illinois, evolving from a small family operation into one of the world's most recognizable supplement manufacturers. The brand remains dedicated to producing high-quality, non-GMO, and organic health products including vitamins, minerals, and essential oils.
Most NOW products are manufactured in their own state-of-the-art facilities located in Bloomingdale and Sparks, Nevada. By owning their manufacturing and laboratory facilities, the company maintains granular control over quality and testing, often exceeding industry standards for purity. The brand manages its own distribution network to ensure their supplements reach health food stores and online retailers globally while keeping prices competitive.
Ownership of NOW Foods has remained remarkably stable since its inception. While many large supplement brands have been acquired by international conglomerates or private equity firms, NOW remains a family-owned business. The Richard family continues to lead the company, ensuring it adheres to its original mission of providing value in products and services that empower people to lead healthier lives.
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