Vimto Carbonated Fruit Juice Drink

Vimto is a distinct fruit juice drink that has become a cult classic since its creation in Manchester, England, in 1908. Originally sold as a health tonic under the name 'Vimtonic', it was invented by John Noel Nichols to provide a revitalizing 'vim and vigour' to consumers. The secret recipe consists of a blend of grapes, raspberries, and blackcurrants, enhanced with a unique mix of herbs and spices.

Today, the brand is owned by Nichols PLC, which remains headquartered in the United Kingdom. While the majority of production takes place in the UK, Vimto has a massive international presence, particularly in the Middle East and Africa, where it is produced under license by local bottling partners. It is famously consumed during Ramadan as a popular energy-boosting beverage.