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Discover where a brand or product originates

Ocean Blue Smoked Norwegian Salmon

ownerSealord Group Ltd (New Zealand)
originAustralia
manufacturedPrimarily in Australia, but also produced in other locations

Ocean Blue is a prominent seafood brand well-known in the Australian market for its range of chilled and smoked fish products. The brand was originally established in Australia by the Max Foods Group, aiming to provide high-quality, convenient seafood options to local consumers. While the raw salmon is sourced from various international waters—specifically Norway in this instance to ensure premium quality—the processing and packaging typically take place in Australian facilities to maintain freshness and meet local food safety standards.

Today, Ocean Blue is under the ownership of the New Zealand-based company, Sealord. This acquisition further strengthened the brand's position in the Australasian market, leveraging Sealord's extensive global supply chain and commitment to sustainable fishing practices. The brand remains a staple in major supermarkets, offering a variety of salmon and trout products that are a source of protein and Omega-3 fatty acids.

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