Made O'Meter
Discover where a brand or product originates
Who Gives A Crap is a social enterprise brand that rose to fame for its eco-friendly approach to bathroom products and its unique business model. Founded in Australia in 2012, the company was born from a crowdfunding campaign with the goal of improving global sanitation. The brand famously donates 50% of its profits to help build toilets and improve sanitation in the developing world.
While the brand originated in Australia, its bamboo and recycled paper products are primarily manufactured in China. This location is chosen due to the proximity to specialized bamboo processing facilities and efficient shipping routes for forest-friendly materials. The brand maintains a strong focus on sustainability, ensuring their bamboo is sourced from local farmers rather than large-scale plantations that displace natural forests.
Today, Who Gives A Crap remains an independent B Corp certified company. It has expanded its presence significantly into the United Kingdom, United States, and European markets, operating as a direct-to-consumer powerhouse that challenges traditional paper product corporations through its mission-driven philosophy and plastic-free packaging.
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