Ro*Tel Diced Tomatoes with Lime Juice & Cilantro

Ro*Tel is a beloved American brand of canned diced tomatoes and green chilies that has become a staple in Southwestern and Tex-Mex cuisine. The brand's origin dates back to 1943 in Elsa, Texas, where Carl Roettele started a small family canning plant. He combined tomatoes and green chilies to create a unique flavor profile that eventually gained national recognition, particularly through its association with cheese dip recipes.

Today, Ro*Tel is manufactured primarily in the United States, utilizing vine-ripened tomatoes and high-quality chilies. The brand has expanded from its original recipe to include various flavors like Mexican Style with Lime and Cilantro, as seen here. Since 2002, the brand has been under the ownership of Conagra Brands, one of North America's leading branded food companies, ensuring its wide availability across major grocery retailers.