Joko Strong Quality Tea

JOKO is a legendary South African tea brand that has been a staple in households since 1915, recognized for its 'Strong Quality Tea' and iconic red branding. Originally established to provide a robust 'African Blend', the brand has built a high reputation for its bold flavor profile and rich heritage within the South African market.

Historically, the brand was part of the Unilever portfolio for several decades. However, following a strategic shift by Unilever to divest its global tea business (excluding certain regions), JOKO became part of Ekaterra. In 2022, Ekaterra was acquired by CVC Capital Partners, making them the ultimate owners of the brand. The tea is primarily produced and packaged in South Africa, maintaining its local identity while operating under a global investment framework.