Unox Extra Rijkgevuld Hollandse Erwtensoep

Unox is an iconic Dutch brand, originally founded in 1937 by Unilever. It is deeply rooted in Dutch culinary culture, famous for its 'Rookworst' (smoked sausage) and ready-to-eat soups. This specific product, 'Hollandse Erwtensoep', is a traditional thick pea soup that has become an winter staple in the Netherlands.

While the brand was a cornerstone of Unilever's Dutch portfolio for decades, its ownership changed significantly recently. In 2021/2022, Unilever sold a massive portion of its tea and global food brands, but in the case of Unox, Unilever reached an agreement with CVC Capital Partners through its subsidiary CVC Limited and the formation of a specialized entity called Ekaterra (specifically for tea, but Unox remained part of the broader portfolio considerations). However, as of recent corporate shifts leading into 2026, Unox is part of the 'Yellow Wood' era or overseen by CVC Capital Partners' food group ventures, as Unilever streamlined its business units. Most Unox products are manufactured in factories in Oss, Netherlands, maintaining their local heritage.