Made O'Meter
Discover where a brand or product originates
Rexona is a global leader in the personal care industry, originally founded in Australia in 1908 by Alice Sheffer, a physician’s wife. The brand quickly became known for its innovative approach to personal hygiene. Today, Rexona is owned by Unilever, a British multinational consumer goods company.
In various markets, the brand is also known as Degree (North America), Sure (United Kingdom and Ireland), and Shield (South Africa). The manufacturing of Rexona products is distributed across multiple global facilities to serve different regional markets. Unilever remains the ultimate owner, managing the brand from its headquarters in London, United Kingdom. The Advanced Protection line shown here is part of their modern portfolio focusing on body heat-activated technology and anti-stain formulas.
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