First Price Dijon Sennep

First Price Dijon Sennep is a budget-friendly Dijon mustard variant sold primarily in the Scandinavian market. The brand 'First Price' is a well-known private label used by major retail groups in Norway and Denmark to offer staples at the lowest possible price point. This specific mustard is a traditional Dijon style, characterized by its sharp flavor and smooth texture.

While the brand is Norwegian in origin, the product itself is typically manufactured in France, the home of Dijon mustard, to ensure authentic processing and ingredient standards. The ownership of the brand falls under NorgesGruppen, the largest grocery retailer in Norway. NorgesGruppen manages several private labels, positioning First Price as their entry-level discount brand to compete with international retailers like Lidl and REMA 1000.