Cien Body Lotion Express

Cien is the private-label brand for personal care products owned by the German discount giant Lidl. Originally developed to provide high-quality skincare alternatives at a competitive price point, the brand has grown to be a staple in European households.

The manufacturing of Cien products primarily occurs in Germany through various contract manufacturers that comply with strict European cosmetic safety standards. As an in-house brand, Cien is exclusively distributed through Lidl's global network of stores. The brand is managed by the Schwarz Group, which is one of the largest retail groups in the world, ensuring that the supply chain and production fulfill sustainability and quality criteria for mass-market consumption.