Made O'Meter
Discover where a brand or product originates
Alpro is a pioneering brand in the plant-based food industry, established in Belgium in 1980 under the Vandemoortele Group. It quickly became a leader in the European market for soy-based products, eventually expanding into oat, almond, and hazelnut alternatives. The brand focuses on sustainable food production and health-conscious consumption.
Today, Alpro is owned by Danone, a French multinational food-products corporation, following Danone's acquisition of WhiteWave Foods in 2017. Manufacturing takes place across several European locations to serve regional markets efficiently, with major production facilities situated in Belgium, France, and the United Kingdom. This decentralized production model helps the brand maintain its commitment to reducing its carbon footprint.
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