Sura Vitasan Iron Bisglycinate

Sura Vitasan is a specialized natural health brand that emerged as a commercial division to distribute high-quality food supplements in the European market, specifically Spain. The brand is deeply rooted in the Canadian natural health sector, as it is the European face of New Roots Herbal, a prominent Canadian manufacturer of nutraceuticals founded in 1985.

The products are primarily manufactured and formulated in Canada at New Roots Herbal’s state-of-the-art laboratory facilities, which are certified under Good Manufacturing Practices (GMP). This ensures that the Iron Bisglycinate and other supplements maintain pharmaceutical-grade quality and standardized active ingredients.

The ultimate ownership of Sura Vitasan remains with the founders of New Roots Herbal in Vaudreuil-Dorion, Quebec. In Spain, the brand operates through its own dedicated distribution entity, Sura Vitasan S.A., which manages the supply chain for pharmacies and specialized health stores across the Iberian Peninsula. This structure allows the brand to combine Canadian manufacturing excellence with specialized European market knowledge.